"Walmart: Save Money. Live Better." is one of Walmart's long-standing and iconic advertising slogans and campaigns. This campaign encapsulates Walmart's core value proposition to its customers, emphasizing its commitment to providing affordable products and services to improve the lives of its shoppers. Here are the key elements of the "Save Money. Live Better." campaign:

1. Messaging: The central message of the campaign is that by shopping at Walmart, customers can save money on their everyday purchases and, as a result, enjoy a better quality of life. This messaging aims to resonate with budget-conscious consumers.

2. Value Emphasis: Walmart's campaign highlights its low prices, value deals, and price-match guarantee. It reassures customers that they can find a wide range of products at competitive prices in Walmart stores.

3. Variety and Convenience: The campaign also emphasizes Walmart's vast product selection, including groceries, electronics, clothing, and more. It underscores the convenience of finding everything customers need under one roof.

4. Community Engagement: Walmart often emphasizes its commitment to the communities it serves. The campaign did highlight initiatives related to job creation, sustainability, and local community involvement.

5. Visual Elements: The advertising typically includes visuals of happy families, individuals, and shoppers enjoying the benefits of affordable shopping at Walmart. It did showcase a diverse range of products available in stores.

6. Digital and Social Media Presence: Walmart uses various advertising channels, including television, print, online, and social media, to reach a wide audience and convey its "Save Money. Live Better." message.

7. Discounts and Promotions: The campaign often features special promotions, discounts, and rollback prices on popular items, encouraging shoppers to visit Walmart for savings.

Overall, the "Save Money. Live Better." campaign reflects Walmart's commitment to providing value and affordability to its customers while highlighting its position as a one-stop shop for a variety of products and services. Please note that specific campaign details and messages did evolve over time, so it's a good idea to check Walmart's official marketing materials for the most up-to-date information on this campaign.